Digital Marketing Fundamentals

Marketing

2023-11-09

Lessons List

Topic 1 | Introduction to Digital Marketing | Digital Marketing

Topic 2 | Base Setting What is Marketing | Digital Marketing

Topic 3 | Base Setting Evolution of Marketing | Digital Marketing

Topic 4 | Base Setting What is Digital Media | Digital Marketing

Topic 5 | Base Setting What is Digital Marketing | Digital Marketing

Topic 6 | Base Setting Power of Digital Marketing | Digital Marketing

Topic 7 | Base Setting What is Freelancing | Digital Marketing

Topic 8 | Base Setting Freelancing Jobs for Digital Marketers | Digital Marketing

Topic 9 | Base Setting Digital Marketing Skills for Non Technical People | Digital Marketing

Topic 10 | Base Setting Most Used Digital Marketing Tools | Digital Marketing

Topic 11 | Mindset Development Thinking like a Digital Marketer | Digital Marketing

Topic 12 | Mindset Development Popular Digital Marketing Jargons | Digital Marketing

Topic 13 | Mindset Development Negotiating Clients with Confidence | Digital Marketing

Topic 14 | Mindset Development Manage Quality and Quantity of Projects | Digital Marketing

Topic 15 | Mindset Development Selection of Projects | Digital Marketing

Topic 16 | Mindset Development Setting Up Time Plan for Certification | Digital Marketing

Topic 17 | Projects Selection for Beginners DM Platforms and Jobs for Beginners | Digital Marketing

Topic 18 | Projects Selection for Beginners Ads Creation Projects | Digital Marketing

Topic 19 | Projects Selection for Beginners Blogs Maintenance and Development | Digital Marketing

Topic 20 | Projects Selection for Beginners Social Media Community Management | Digital Marketing

Topic 21 | Projects Selection for Beginners Online Lead Generation and Sales | Digital Marketing

Topic 22 | FACEBOOK What is Facebook | Digital Marketing

Topic 23 | FACEBOOK Opening Personal Account on Facebook | Digital Marketing

Topic 24 | FACEBOOK Setting up basic information on Facebook | Digital Marketing

Topic 25 | FACEBOOK Privacy and Other Advanced Settings on Facebook | Digital Marketing

Topic 26 | FACEBOOK Basics of Posting on Facebook | Digital Marketing

Topic 27 | FACEBOOK Creating a Page on Facebook | Digital Marketing

Topic 28 | FACEBOOK Setting Up information and Settings | Digital Marketing

Topic 29 | FACEBOOK Reviewing Advanced Settings in Facebook | Digital Marketing

Topic 30 | FACEBOOK Assigning and Editing Page Roles | Digital Marketing

Topic 31 | FACEBOOK Creating a Robust and Professional Messaging System | Digital Marketing

Topic 33 | FACEBOOK Use of s Tagging and Check In to Enhance Reach | Digital Marketing

Topic 32 | FACEBOOK Using Pre Designed Templates in Facebook | Digital Marketing

Topic 34 | FACEBOOK What is an Organic Reach | Digital Marketing

Topic 35 | FACEBOOK Organic vs Paid Reach | Digital Marketing

Topic 36 | FACEBOOK Organic Reach Methods | Digital Marketing

Topic 37 | FACEBOOK Paid Reach Pros and Cons | Digital Marketing

Topic 39 | FACEBOOK Creating Account on Adverts | Digital Marketing

Topic 38 | FACEBOOK What is Adverts | Digital Marketing

Topic 40 | FACEBOOK Linking Payment Method and Address in Adverts | Digital Marketing

Topic 41 | FACEBOOK Linking Facebook Pages with Adverts | Digital Marketing

Topic 42 | Understanding Boosting Promoting and other types of Paid Reach | Digital Marketing

Topic 44 | FACEBOOK When and How to Boost the Post | Digital Marketing

Topic 43 | FACEBOOK When and How to Promote the Page | Digital Marketing

Topic 45 | FACEBOOK Understand Facebook EdgeRank Algorithm | Digital Marketing

Topic 46 | FACEBOOK Creating and Updating your Target Market | Digital Marketing

Topic 47 | FACEBOOK Reviewing the Performance of Ads | Digital Marketing

Topic 48 | FACEBOOK Controlling Campaigns Through Adverts App | Digital Marketing

Topic 49 | FACEBOOK Pausing Resuming and Creating New Campaigns | Digital Marketing

Topic 50 | FACEBOOK Pausing Resuming and Creating New Campaigns Part 2 | Digital Marketing

Topic 51 | FACEBOOK Important Things to Consider While Dealing with Client Page | Digital Marketing

Topic 52 | FACEBOOK Creating Habit of Updating and Reviewing | Digital Marketing

Topic 53 | INSTAGRAM What is Instagram and Why to Use it | Digital Marketing

Topic 54 | INSTAGRAM Creating Account on Instagram | Digital Marketing

Topic 55 | INSTAGRAM Using Instagram on Mobile Phone | Digital Marketing

Topic 56 | INSTAGRAM Use of Filters and Special Types of Pictures for Instagram | Digital Marketing

Topic 57 | Gaining Reach on Instagram by Using Facebook Adverts | Digital Marketing

Topic 58 | INSTAGRAM Reviewing the Efficacy and Effectiveness Through Analytics | Digital Marketing

Topic 59 | Coping up with the Challenge of Keeping Instagram up to date | Digital Marketing

Topic 60 | Twitter What is Twitter and Why to use it | Digital Marketing

Topic 61 | Twitter Creating Account on Twitter | Digital Marketing

Topic 62 | Twitter Understanding the Follows and Followers | Digital Marketing

Topic 63 | Twitter Learn to Tweet Timely and Effectively | Digital Marketing

Topic 64 | Twitter Using Twitter Paid Marketing Tool | Digital Marketing

Topic 65 | Twitter Reviewing the Efficacy of the Paid Marketing | Digital Marketing

Topic 67 | Twitter Coping with the Dilemma of Low Response Twitter Account | Digital Marketing

Topic 66 | Twitter Types of Twitter Posts to Gain more Virality | Digital Marketing

Topic 68 | YOUTUBE What is YouTube and Why to use it | Digital Marketing

Topic 69 | YOUTUBE Popular YouTube Pages and Videos | Digital Marketing

Topic 70 | YOUTUBE Creating Account on YouTube | Digital Marketing

Topic 72 | YOUTUBE How to become YouTube Earner | Digital Marketing

Topic 71 | YOUTUBE Understanding YouTube Marketing | Digital Marketing

Topic 73 | How to Create a YouTube Channel in 2019 20 | Digital Marketing

Topic 74 | YOUTUBE How to Post Videos to Gain Reach | Digital Marketing

Topic 75 | YOUTUBE Understanding the Concept of Earning Money Through Videos | Digital Marketing

Topic 76 | YOUTUBE How to Create Account on Y Studio | Digital Marketing

Topic 77 | YOUTUBE Understanding YouTube Analytics | Digital Marketing

Topic 78 | YOUTUBE Youtube Advertising | Digital Marketing

Topic 79 | YOUTUBE How to Post Video to Earn Money | Digital Marketing

Topic 80 | YOUTUBE Receiving Money from YouTube and Reviewing | Digital Marketing

Topic 82 | YOUTUBE Dealing with Clients YouTube Page and Things to Consider | Digital Marketing

Topic 83 | LINKEDIN What is LinkedIn and Why to Use it | Digital Marketing

Topic 84 | LINKEDIN Creating an Account on LinkedIn and Updating Information | Digital Marketing

Topic 85 | LINKEDIN How to create a company page | Digital Marketing

Topic 81 | YOUTUBE Types of YouTube Projects in Freelancing World | Digital Marketing

Topic 86 | LINKEDIN Using LinkedIn Marketing to Connect with People |Digital Marketing

Topic 87 | LINKEDIN How to Post a Job on LinkedIn | Digital Marketing

Topic 88 | Using Organic Methods to Find People as Per Clients Requirements | Digital Marketing

Topic 89 | Introduction to other platforms Pinterest and Yelp | Digital Marketing

Topic 90 | Introduction to other platforms Reddit and Snapchat | Digital Marketing

Topic 91 | Most common Ad Platforms Adverts AdWords and AdSense | Digital Marketing

Topic 92 | Types of Advertisements Search Display Social Media and Video Ads | Digital Marketing

Topic 93 | Search Ads What are Search Ads and Why to Use It | Digital Marketing

Topic 94 | Display Ads What are Display Ads and Why to Use it | Digital Marketing

Topic 95 | Video Ads What are Video Ads and Why to Use it | Digital Marketing

Topic 96 | Importance of Google in the Ad World | Digital Marketing

Topic 97 | Creating Display Ads Best optimized Sizes for Google AdWords | Digital Marketing

Topic 98 | Creating Display Ads Creating a Basic Ad in Photoshop | Digital Marketing

Topic 99 | Creating Display Ads Importing images using type tool and using layer | Digital Marketing

Topic 100 | Creating Display Ads Worlds most known Free Resources for Pictures | Digital Marketing

Topic 101 | Creating Display Ads Exporting in Jpeg PNG etc | Digital Marketing

Topic 102 | Creating Display Ads Reviewing Display Ads with Client | Digital Marketing

Topic 103 | Creating Video Ads Accepted Formats and Specifications | Digital Marketing

Topic 104 | Creating Video Ads Understanding TrueView Video Ad and Dynamics | Digital Marketing

Topic 105 | Creating Video Ads Basics of Shooting GIF and Storyboard | Digital Marketing

Topic 106 | Creating Video Ads Testing with the Client for Approval | Digital Marketing

Topic 108 | Google Adwords Creating an Account on Google AdWords | Digital Marketing

Topic 107 | Google Adwords What is it and Why to use it | Digital Marketing

Topic 109 | Google Adwords Updating Info and Linking Payment Methods | Digital Marketing

Topic 111 | Google Adwords Creating Search Ads Campaign | Digital Marketing

Topic 110 | Google Adwords Understanding the Google AdWords Interface | Digital Marketing

Topic 112 | Google Adwords Setting Budget and Bid Strategy | Digital Marketing

Topic 113 | Google Adwords Importance of Location and Targeting | Digital Marketing

Topic 114 | Google Adwords Picking the right keyword for Indexing | Digital Marketing

Topic 115 | Google Adwords Making a Search Ad | Digital Marketing

Topic 116 | Google Adwords Art of Writing an Ad | Digital Marketing

Topic 117 | Google Quality Score and Most common mistakes with Google Ads | Digital Marketing

Topic 119 | Adwords Stay up to date and add Conversion Tracking for Review | Digital Marketing

Topic 120 | Google AdWords What is TrueView | Digital Marketing

Topic 121 | Google AdWords Understanding CTR CPC and Charging Mechanism | Digital Marketing

Topic 118 | Google Adwords Dealing with AdWords Search Ad Freelancing Project | Digital Marketing

Topic 122 | Google AdWords Creating TrueView Ad Campaign | Digital Marketing

Topic 123 | Google AdWords In depth Targeting and YouTube Linking | Digital Marketing

Topic 125 | Google AdWords Review and Monitor for Best Results | Digital Marketing

Topic 124 | Google AdWords Examples of Video Ads Types | Digital Marketing

Topic 126 | Google AdWords Creating Display Ads Campaign | Digital Marketing

Topic 127 | Google AdWords Understanding Review and Charging Mechanism | Digital Marketing

Topic 128 | Google AdWords What are Product Listing or Shopping Ads | Digital Marketing

Topic 129 | Google Merchant center Creating Account and Linking with AdWords | Digital Marketing

Topic 130 | Google Merchant center Shopping Product Listing Freelancing Projects | Digital Marketing

Topic 131 | Google Merchant center Creating Product Listing Ad Campaigns | Digital Marketing

Topic 132 | Google AdWords Creating Shopping Ads in AdWords | Digital Marketing

Topic 133 | Google AdWords Most common mistakes with Google AdWords | Digital Marketing

Topic 134 | Google AdWords Role of SEO | Digital Marketing

Topic 135 | Blogs When and Why to use it | Digital Marketing

Topic 137 | Blogger com Creating an Account on Blogger com | Digital Marketing

Topic 138 | Blogger com Understanding the Blogger Interface and Starting Blog | Digital Marketing

Topic 139 | Blogger com Important things to consider | Digital Marketing

Topic 136 | Blogs Types of Freelancing Blogging Projects and Income | Digital Marketing

Topic 140 | Blogger com Using rich content to blog and market | Digital Marketing

Topic 141 | Linking blog with Facebook YouTube and other social mediums | Digital Marketing

Topic 142 | Blogger com Earn money from your Blog through Google AdSense | Digital Marketing

Topic 143 | Blogger com Integrate Google Analytics with Blogger com | Digital Marketing

Topic 144 | Tips to make a great Blog | Digital Marketing

Topic 145 | Sales What is Online Lead Generation and Type of Projects | Digital Marketing

Topic 146 | Thinking Like a Sales Man | Digital Marketing

Topic 147 | Understanding what client wants and where can you find it from | Digital Marketing

Topic 148 | Sources of Online Leads | Digital Marketing

Topic 149 | Creating a Catchy Pitch | Digital Marketing

Topic 150 | Possible Pitfalls and Problems | Digital Marketing

Topic 151 | Craigslist What is Craigslist and How to Create an Account | Digital Marketing

Topic 152 | Craigslist Creating an interesting Craigslist Ad | Digital Marketing

Topic 153 | Craigslist Types of Craigslist Ad Jobs | Digital Marketing

Topic 154 | Facebook Groups What are Facebook Groups | Digital Marketing

Topic 155 | Facebook Groups Joining Facebook Groups and Posting for Marketing | Digital Marketing

Topic 156 | Job Portals What are Job Portals | Digital Marketing

Topic 157 | Job Portals Creating Job Portal Ads and increasing response rate | Digital Marketing

Topic 158 | Website UXD and Shop Setup What is Website UXD and Type of Projects | Digital Marketing

Topic 159 | Wix com Create an Account on Wix com | Digital Marketing

Topic 160 | Wix com Setting up Website | Digital Marketing

Topic 162 | Wix com Selecting Template and Re Designing | Digital Marketing

Topic 161 | Wix com Connecting Domain with the Website | Digital Marketing

Topic 163 | Wix com Setting up an Online Store | Digital Marketing

Topic 164 | Wix com Tour to the Options of Online Store | Digital Marketing

Topic 165 | Wix com Optimizing to Mobile Users | Digital Marketing

Topic 166 | Other E Commerce Platforms Shopify Wordpress Store | Digital Marketing

Topic 167 | DM Plan What is a DM Plan and Why to Use it | Digital Marketing

Topic 168 | DM Plan Most common Table of Contents for a Plan | Digital Marketing

Topic 169 | DM Plan Step 1 The Starting Point | Digital Marketing

Topic 170 | DM Plan Internal Resources Audit for Digital Marketing | Digital Marketing

Topic 172 | DM Plan Customer and Potential User Research 2 | Digital Marketing

Topic 171 | DM Plan Customer and Potential User Research 1 |Digital Marketing

Topic 173 | DM Plan Competitor Analysis | Digital Marketing

Topic 174 | DM Plan Assessing Opportunities and Threats | Digital Marketing

Topic 175 | DM Plan Setting SMART Objectives | Digital Marketing

Topic 176 | DM Plan Selection of Platforms to Achieve Objectives | Digital Marketing

Topic 177 | DM Plan The Concept of Targeting and Segmentation | Digital Marketing

Topic 178 | DM Plan Message Ad and Video Developments | Digital Marketing

Topic 179 | DM Plan Budgeting | Digital Marketing

Topic 180 | DM Plan Execution and Monitoring | Digital Marketing

Topic 181 | What is Native Advertising | Digital Marketing

Topic 182 | Taboola What is Taboola and Examples | Digital Marketing

Topic 183 | Taboola Creating an Account on Taboola | Digital Marketing

Topic 184 | Taboola Creating a Campaign | Digital Marketing

Topic 185 | What is Marketing Automation | Digital Marketing

Topic 186 | Types of Marketing Automation Projects | Digital Marketing

Topic 187 | MailChimp Introduction to MailChimp | Digital Marketing

Topic 189 | MailChimp Creating a Mailing List | Digital Marketing

Topic 188 | MailChimp Create an Account on MailChimp | Digital Marketing

Topic 190 | Creating a Campaign | Digital Marketing

Topic 191 | MailChimp Designing the Email | Digital Marketing

Topic 192 | MailChimp Reviewing Monitoring and Optimizing the Campaign | Digital Marketing

Topic 193 | What is the meaning of Analytics and Why to use it | Digital Marketing

Topic 197 | Google Analytics Using data for Decision making | Digital Marketing

Topic 195 | Google Analytics Creating an Account on Google Analytics | Digital Marketing

Topic 196 | Google Analytics Adding websites to track analytics | Digital Marketing

Topic 198 | Facebook Insights What is Facebook Insights and Types of Projects | Digital Marketing

Topic 194 | What is google analytics and Type of Freelancing projects | Digital Marketing

Topic 199 | Facebook Insights Creating an Account on Facebook Insights | Digital Marketing

Topic 200 | Facebook Insights Making Sense of Data | Digital Marketing

Topic 201 | Digital Needs Wants and Demands | Digital Marketing

Topic 202 | Change in the Consumer Behavior | Digital Marketing

Topic 203 | 4 P s of Marketing | Digital Marketing

Topic 204 | 5 S s of Digital Marketing SELL | Digital Marketing

Topic 205 | 5 S s of Digital Marketing SERVE | Digital Marketing

Topic 206 | 5 S s of Digital Marketing SPEAK | Digital Marketing

Topic 207 | 5 S s of Digital Marketing SAVE | Digital Marketing

Topic 208 | 5 S s of Digital Marketing SIZZLE | Digital Marketing

Topic 211 | Customer Experience Guru | Digital Marketing

Topic 209 | Customer Journey Mapping | Digital Marketing

Topic 210 | Concepts of STP | Digital Marketing

Topic 213 | Future Directions for Digital Marketing Freelancers | Digital Marketing

Topic 212 | Course and Skills Review | Digital Marketing

Topic 128 | Basic Introduction of the Main interface of Adobe Indesign | Graphic Design

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